What must be disclosed in a television advertisement featuring a health insurance product endorsed by a specific group?

In a television advertisement featuring a health insurance product that is endorsed by a specific group, it is essential to disclose any control that the insurer has over that group. This is important for transparency and consumer protection because it helps individuals understand the relationship between the insurer and the endorsing group. Such disclosure indicates whether the group is simply endorsing the product without any financial or operational ties or if their endorsement might be influenced by the insurance company. By revealing this control, consumers can make a more informed decision about the reliability and independence of the endorsement they are receiving.

The other factors such as benefits, costs, and company size may be relevant to the advertisement and factor into a consumer’s decision-making process, but disclosing control over the endorsing group is particularly critical in revealing potential conflicts of interest or biases that could influence the endorsement's credibility. This aligns with regulations promoting fair advertising practices, ensuring that consumers receive complete and truthful information when evaluating insurance products.